The web is sometimes called cyberspace for a reason. Websites numbering into the millions almost appear as if they are floating around in the unlimited reaches of space. One site can be quickly lost in the masses. Therefore, in order to get people to visit your site and return often, it is important to fine-tune your website with gaining repeat traffic as your goal.
There are two basic stages behind creating a successful website. The first is creating a design that visitors will appreciate. You want your site to be user-friendly, visually appealing, and easily maneuverable for your visitors. Next, fill your site with relevant and appealing content. Once you have set up a site that fits this description, you will be able to move on to the next step, which is attracting and keeping online surfers. Attracting repeat visitors is where the real challenge lies
In order to ensure repeat visitors, you must give a reason for visitors to want to repeatedly return to your site. Make sure you provide regular updates to your site. How regular varies from business to business. Some sites require a post or two a day, while others need to be updated only once or twice a week.
If you are unable to update it regularly yourself, writers-for-hire can provide you with content. Alternatively, a free means of obtaining content is by accepting guest bloggers or writers who then receive a free link to their sites. Updating your site can be as simple as providing a link to a relevant article, teasing your audience with an upcoming promotion, linking to a video or someone else’s site, or recycling an article from the earlier days of your website.
Getting people to interact in your pages will also ensure return visitors. Thus having a forum on your site can be helpful. Educational or inspirational series are also great for bringing in repeat traffic, particularly if they have question and answer segments in which the users can participate.
The average surfer visits close to three dozen web pages every day. Expecting them to remember the URL link to your website is unreasonable, especially if they are visiting for the first time. There are several ways to ensure easier site access for your visitors when they want to come back.
For instance, stay connected with visitors through social networks such as Twitter or Facebook. This will provide them with daily updates and news on events as they unfold, always with easy access to your site. So that users will be encouraged to be your followers and friends, include social media plug-ins on every page. In addition to getting more visitors to return to your site, you will also be getting it in front of new people as well because your visitors will be sharing your site with their friends.
Include an RSS feed to allow people to remain linked to your site. Offer visitors a subscription as well, either for regular updates or a site newsletter.
Visitors who decide to come back to your site, but forgot to save it to their favorites or give their email address, are probably going to run a search for what they previously found on your site. Make it easy for them. Make sure all the pages in your site contain relevant titles and suitable keyword-rich descriptions that will make you successful on the search engines. Pages that are not well-labeled are not easy to find due to the sheer number of web pages that are floating around online.
Respecting your site users is of utmost importance when it comes to earning the trust of your visitors. If visitors sign up for a free newsletter or content updates, make sure that is exactly what you send them. Spamming your subscribers’ inbox is a fatal mistake that should be avoided at all costs. Avoid using subscription forms for advertisements. Mailings and newsletters should be interesting enough to draw people to your site, which can contain advertisements at your pleasure. Make all e-mails relevant, clear, and, regular, without being overly excessive. Keep in mind that when subscribers are happy with your newsletters, your membership list will increase.
Think of irresistible ways to lure visitors back to your site. For instance, discounts, offers, special coupons, and promotions are ways to tempt visitors to your site. Blogs might want to give away prizes, hold contests, provide downloads for free, or provide videos at no charge. Blogs, social networking sites, and newsletters can be used to alert people to promotions at your site. With the right offers at frequent intervals, you will be able to enjoy a steady fan following to your pages.
The best incentive to getting people to come back to your site is to provide them with superior content. Deliver on your promises and your visitors will return.
Contests, opt-in forms, and regular updates are all part of the overall appeal of a site. Without valuable content, however, all your efforts are for naught. People will return if you provide them with an incentive to do so.